What we actually do, in plain language.

What you get

• Home page with the seven sections homeowners actually read before requesting an estimate (hero, real photo gallery, services strip, warranty pair, review feed, founder identity, fast quote form)
• One service hub per coating type you offer (garage, basement, patio, shop floor, polyaspartic vs polyurea, etc.)
• One unique service-by-city page per Phase 1 city, with city-specific copy, NAP, FAQs, and JSON-LD
• About page that establishes years-in-business + owner identity, the two trust signals that close jobs
• Privacy + Terms pages required for SMS A2P 10DLC and Google Workspace verification
• Thank-you page that converts to a calendar booking or photo-quote upload, not a dead end

What's under the hood

• Page speed targets: LCP under 1.5s, mobile-first, no lazy-loaded hero (kills the first impression)
• Schema markup: LocalBusiness, Service, FAQPage, Review, AggregateRating, BreadcrumbList
• Click tracking on every CTA, every phone link, every form, with UTM persistence
• The coatings framework is shared across every tenant we run. When a feature improves, it ships to your site automatically. You benefit from every other client's site upgrades, without ever paying for them.

What it looks like in month 1, 3, 6

Month 1: Site live in 5 to 7 business days under your domain. Phase 1 cities published. Search Console submitted. Movement in long-tail keywords like "garage floor coating cost {your city}."

Month 3: Map Pack inclusion for primary city + service combos. Steady organic impressions. First service-by-city pages starting to convert.

Month 6: Top-3 Map Pack for at least 1-2 primary combos. Phase 2 cities indexed and getting impressions. Site is a real lead source, not just a brochure.

Initial audit

• Categories: primary + secondary calibrated to coatings, not generic "flooring contractor"
• Service area definition: cities vs radius, optimized for Map Pack inclusion rules
• Services list with descriptions written for the coatings buyer, not Google's auto-suggestions
• Attributes (women-owned, veteran-owned, appointment required, etc.)
• Photo audit: at least 30 real job photos uploaded with geotagging and descriptive filenames
• Q&A seeding: top 8-10 questions answered before homeowners ever ask

Ongoing

• 2-4 GBP posts per month tied to seasonal coatings demand patterns
• Photo uploads from your real jobs (you text them, we upload + tag)
• Q&A management as new questions come in
• Review response (we draft, you approve, or we auto-respond per playbook)
• Suspension risk monitoring: GBP gets suspended for trivial reasons, we catch the warning signs before the listing goes down

The flow

• Every completed job auto-triggers a review request when the homeowner walks across the cured floor for the first time (24 to 48 hours post-install, timed to peak satisfaction)
• SMS first, email fallback, one-tap link to Google review form
• Pre-filled review prompt suggesting the city + service combo for the SEO bonus
• Negative-review interception: if the homeowner indicates dissatisfaction, the workflow routes to you privately first, not to Google publicly
• Owner-response automation: drafted responses to every new review, you tap "send" or edit and send

What changes in 60 to 90 days

Contractors who weren't asking systematically usually go from 0-2 reviews per month to 6-12. Star average usually holds because the negative-review interception catches the 1-2 stars before they go public. Map Pack ranking moves up as the velocity signal compounds.

Why this matters

Garage floor coating searches drop 40% in December and January. The contractors who go dark with their marketing in those months come out of winter behind. The contractors who keep publishing, optimizing GBP, and earning local authority in those months hit March with a Map Pack ranking advantage that their competitors can't catch.

What we ship November to February

• Content cluster targeting "best time to coat a garage floor" / "can you coat a garage floor in winter" / "garage floor coating cost {city}". These are the exact queries homeowners research before deciding to call in March.
• GBP post cadence increased: 4 to 6 posts per month vs. the 2 to 4 in peak season, because the algorithm rewards activity when competitor activity is low
• Service-by-city page expansion: Phase 2 and 3 cities published while we have the bandwidth
• Citation and link audits with the time to actually fix what we find, not just identify it
• CRM cleanup: the previous year's quotes that never closed get a winter-pricing offer sequence