Pricing
We don't hide pricing behind a discovery call. Most contractors evaluating marketing have already been burned once and need to see the number before they invest the 30 minutes. So here is the number, and here is what assembling the same thing yourself would actually cost.
Foundation
Site + SEO
$497/ month
A real coatings website plus the SEO work that gets it ranked. Run by an operator who knows the trade.
For the contractor who has decent referral flow and wants the site + Google presence that converts the next 12 months of homeowner searches into estimates.
Claim FoundationZero setup. No buyout. Cancel any month.
Most contractors pick this
Operator
Site + SEO + CRM
$1,497/ month
Everything in Foundation plus the CRM that turns missed-calls into booked-jobs. GHL fully configured. No setup invoice.
For the contractor who already loses jobs because the phone rings while they're on a slab. The CRM closes that hole. The leverage is enormous.
Claim OperatorCRM seat included. No separate GHL bill.
Growth
+ Ad management
$2,497/ month
Operator plus full ad management. Google Local Services, Search, PMax, and Meta retargeting, attributed and tuned weekly.
For the contractor with the install capacity to absorb 15+ qualified estimates per week and the ad budget to feed it. Min recommended spend: $1,000 / mo.
Claim GrowthAd spend separate. We never markup spend.
Apples to apples
Market-rate pricing for each line item, sourced from agency directories, freelance platforms, and SaaS pricing pages as of 2026. We don't claim these numbers are universal. We claim they are honest.
| Line item | Market rate | Foundation | Operator | Growth |
|---|---|---|---|---|
| Custom coatings website Built once, maintained on framework |
$4,000 setup + $200/mo hosting | Included | Included | Included |
| Local SEO retainer GBP + citations + on-page |
$1,500 to $3,000 / mo | Included | Included | Included |
| Service-by-city pages Phase 1: 8 to 12 pages |
$200 to $400 per page | Included | Included | Included |
| Review automation SMS + email after every job |
$99 / mo (NiceJob, Birdeye) | Included | Included | Included |
| GoHighLevel CRM seat Full suite, no usage caps |
$297 / mo + $1,500 setup | Not included | Included | Included |
| Missed-call text-back Books the lead before they call the next guy |
$59 / mo (standalone tool) | Not included | Included | Included |
| SMS auto-reply within 60s Speed-to-lead in your voice |
$79 / mo (workflow tools) | Not included | Included | Included |
| Pipeline + email sequences Built for coatings, not generic |
$500 setup + $99 / mo | Not included | Included | Included |
| Google Local Service Ads Setup + ongoing |
$400 / mo (PPC agency) | Not included | Not included | Included |
| Google Search + PMax Setup, bidding, negatives, rotation |
$800 to $1,500 / mo | Not included | Not included | Included |
| Meta retargeting Catches the bounces |
$400 / mo | Not included | Not included | Included |
| Call tracking + recording CallRail or similar |
$95 / mo | Not included | Not included | Included |
| Attribution dashboard Source to revenue, end to end |
$200 / mo (HubSpot tier) | Not included | Not included | Included |
| Founder access Direct line to the operator. No SDR. No account manager queue. |
Not available at any price from a generalist agency | Included | Included | Included |
| If you assembled this yourself | n/a | ~$2,300 / mo plus $4k setup |
~$3,000 / mo plus $5.5k setup |
~$5,200 / mo plus $5.5k setup |
| What we charge | n/a | $497 / mo zero setup |
$1,497 / mo zero setup |
$2,497 / mo zero setup |
Market rates above are mid-market estimates for the United States. Your actual cost to assemble would depend on which vendors you pick and how much of your own time you would burn coordinating them. The point is not the exact number. The point is the order of magnitude.
Honest answer to the obvious question
We could be. There are agencies running coatings clients at $299. The math only works if the same template gets stamped on 80 contractors with no real attention paid to any of them. That model is what burned you the first time. We won't replicate it.
$497 covers the actual cost of doing the work on your account: a custom site under our framework, ongoing GBP and citation work, monthly review of what is and isn't ranking, and a real person reading your reviews. At lower prices the trade-off is no real human attention. We won't pretend that trade-off doesn't exist.
Big agencies charge $5k to $15k per month because they have to. Office leases. SDR teams. Account manager pools. Sales commissions. Multi-million dollar VC ad spend to fill their pipeline. Their cost structure forces their pricing.
We don't have that cost structure. Founder-run, fully remote, niche-narrow. The math works for us at $2,497 for the full stack because we keep the operation small on purpose. That is the entire reason the pricing is what it is. It is not a trick.
Honest scope
If you've been burned by surprise upcharges, this list matters more than the included list.
The $2,497 Growth tier covers ad management. Your Google and Meta ad spend goes directly to Google and Meta on your card, never through our books. We never markup ad spend. Recommended minimum: $1,000 / mo to get useful data.
The CRM uses a 10DLC phone number for SMS. Twilio bills you directly, roughly $15 / mo plus per-message fees. Honest pass-through, no markup.
The site uses your real job photos, not stock. If you want professional photography of finished installs, that is a separate one-time engagement. We can recommend a coatings-experienced shooter or run with what you have.
Local SEO without active link building still works because GBP + citations + content do most of the work in this niche. If you want aggressive backlink outreach campaigns, that is a separate engagement at $1,500 / mo.
Yard signs, vehicle wraps, brochures, business cards. We don't do print. We will recommend a local print shop and provide brand-aligned files.
Our job is to make your phone ring with qualified estimates. Closing those estimates is your job. If you want sales training on top, that is a separate engagement, but we are honest that there are better sales coaches for the trades than us.
The walk-away terms
No 90-day cancellation window. No buyout clause. No "we own your assets." This is how the agreement actually works.
01 Domain
Your domain is registered in your name at your registrar. We never hold it. If we ever fail you, the domain is already in your account.
02 Site code
The site is built on our framework. If you cancel, we'll export a static HTML+CSS snapshot of your site that you can host anywhere. You won't be hostage to a CMS we built.
03 Lead data
Every contact, every form fill, every call log, every review request. CSV export through GHL is a 60-minute task. You walk with the entire customer database.
04 Google Business Profile
We manage your GBP under your Google account. We are an additional manager. You are the primary owner. We never put it in our name.
Talk to the founder
Most contractors land on Operator after talking it through. Some start at Foundation and step up at month four. A few jump to Growth on day one because the install capacity is already there. We'll talk through which fits your situation.