Process
How we work, in detail.
No surprises about what gets done, when, or by whom. Same process every client, every month.
Onboarding (first 30 days)
- Discovery questionnaire and 45-minute kickoff call
- Phase 1, 2, 3 city priority order locked
- Site live with Phase 1 city pages and multi-service expansion
- Search Console and Bing Webmaster registered, sitemap submitted
- Google Business Profile audit and end-to-end optimization
- Schema and structured data wired (LocalBusiness, Service, FAQ, Reviews)
- Citation audit and cleanup across the directories that move the needle
- Lead tracking and attribution wired into your inbox
- Automated review-request flow installed
Recurring monthly
- Performance review against your priority city order, with a clear report
- GBP posts at a cadence we lock in at kickoff based on your job volume
- New content for whatever queries are getting impressions but not clicks
- Issue response: algorithm changes, GBP problems, page speed, broken citations
What is realistic in 60 to 90 days
- 30 days: Site fully indexed. GBP optimized. Citations cleaned. Movement in long-tail keywords.
- 60 days: Map Pack inclusion for primary service-by-city combinations in Phase 1. Lead flow starting. Review velocity visibly improved.
- 90 days: Top-3 Map Pack for at least one or two primary combinations. Steady lead flow. Phase 2 cities surfacing.
Realistic top-3 across every city in every service takes 6 to 9 months. Anyone telling you 90 days for full dominance does not understand local SEO.
What is NOT in the standard package (yet)
These services exist but are not part of the recurring contract. Add them when they make sense for your business:
- Daily ranking grid via dedicated tools (subscription required)
- Active backlink outreach campaigns
- Call recording and transcript-based coaching
- Paid ad management (separate engagement)
- Email marketing campaigns beyond the review-request flow